[Why]
We’re Doing This Now
After 20+ years shaping experiences through light, media, and sensory design in commercial and urban spaces, we recognized a growing gap: Technology was advancing faster than intention. Media was being applied, but rarely curated. This new practice emerges to fill that gap — aligning vision, content, and implementation with a human-centered, context-aware, and ethically grounded approach. We believe that light and media, when thoughtfully curated, have the power to shape perception, emotion, and wellbeing. Our goal is to make that power meaningful.
[What]
Curation is a Practice,
Not a Product:
We define light media curation as the art and strategy of contextualizing, selecting, and implementing light, content, and technology within built environments. Not just what technology can do — but why it should, and for whom. We sit at the intersection of:
→ Experience Design → Media Architecture → Systems Integration → Cultural Sensitivity → Purposeful Investment.
We collaborate with patrons, architects, technologists, and artists to shape spaces that resonate — emotionally, ethically, and economically.
We Work:
[How]
Our approach is holistic and strategic, honoring your intent, your audiences, and the often-invisible ecosystems that shape experience and value:
→ Contextual Research:
Place, purpose, people, possibilities
→ Curatorial Strategy:
Narrative, content, technologies, ethics
→ Implementation Planning:
Integration, alignment, technical direction
→ Ongoing Stewardship:
Evaluation, iteration, and evolution
[Our]
Curatorial Advantage:
We bring the pragmatism of builders and the vision of curators. With two decades of hands-on experience, we bridge the gap between concept and execution. Our added value lies in a deep, practice-based understanding of the full journey — from the spark of an initial idea to its real-world implementation. This allows us to offer a systems-aware, strategically grounded perspective from the earliest stages of your project. We help teams see further and act smarter.
We Serve:
We work with those shaping the present and future of public and private space: - Cultural Institutions - Public Space Planners - Commercial & Retail Innovators - Hospitality & Wellness Developers - Visionary Patrons & Citymakers
Building a
[.ORG]
Community of
Visionaries
Beyond our independent practice, we are helping to shape a broader movement.
We are developing a platform — a .org initiative — that will bring together the top minds across disciplines: experts in creativity, architecture, technology, art, urban planning, and more. This space will be dedicated to collaborative foresight: writing the future of how integrated, intentional media and light shape our world. It will be a resource, a dialogue, and a living think-tank for those invested in meaningful, systemic, human- centered transformation through space and experience.
And it will also promote good practices — helping professionals and decision-makers avoid overdesign and overspecification. Not everything needs to be complex. If an intervention is just about placing a small light bulb in the right corner, then that is enough. Our community will share tools, frameworks, and examples to advocate for design that is honest, intentional, and proportionate.
[Team]
(A)
Lighting Architect & Mixed Media Strategist
Abigail Nava
A seasoned architect and lighting designer with 20 years of experience leading large-scale infrastructure and urban lighting projects around the world. Abigail merges the philosophical depth of urban planning with the expressive roots of theatre lighting. Her leadership in master planning and international project execution—from Singapore to Moscow—brings structure, storytelling, and strategy into every creative decision.
Linkedin ↗
(R)
Light Artist & Creative Technologist
Rebeca Sánchez
With over 20 years of experience in control systems, lighting design, and interactive installations, Rebeca Sánchez Pastor is a Mexican light artist and creative technologist based in Barcelona.
She is the founder and CEO of LEDSCONTROL, leading a multidisciplinary team dedicated to the integration of light, media, and architecture. Rebeca’s artistic practice explores minimalism, interaction, and digital abstraction. She creates immersive environments using real-time rendering, pixel/voxel mapping, and sound-responsive LED systems. Her works, often inspired by meteorological phenomena and natural colors, invite active public participation and emotional connection through rhythm and light. She has directed and contributed to large-scale projects such as:The Mukaab in Riyadh, Mr Hope in Shenzhen, and Crystal Chandelier for TeamLab in Singapore.### Elizabeth Blancarte
Linkedin ↗
(E)
Dynamic Business Communicator
Elizabeth Blancarte
with 20+ years of experience, she excels in delivering performance improvement and business strategy through outsource and consultancy services. Her career includes successfully navigating a wide array of projects and spearheading global deployments for leading companies in aviation, finance, and communications, among other industries. Both as part of a global consultancy and as an independent consultant, she has consistently delivered significant value in areas such as strategic planning, project management, continuous improvement, account direction, vendor management, and commercial strategy for Fortune 100 clients. Five years back, she made her foray into the lighting industry to build the groundwork and operations for a global initiative. Since then, she has been channeling her knowledge into the lighting sector applying best practices and pioneering innovative practices to redefine the light media value chain to elevate the benefit for the client, optimize processes, and ultimately enhance the profound impact of light on human well-being and experience.
Linkedin ↗
